Dogwood Festival Siloam Springs, Ar. 4/09

    

THRU THE HIGH WINDS AND THREATS OF RAIN, WE HAD A GREAT WEEKEND.  DID 200!   

THANKS!

S. Keith Moore, Agent

801 Hwy 412 W., Ste C

Siloam Springs, AR 72761

479-373-6550 (office)

479-373-6468 (fax)

Henry-Doorly Zoo’s Halloween Spooktacular

   

 

 

Tom,

Here is my list of leads from this falls milk/ears events.  This would be 1/3 to 1/5 of the total leads from each event (3-5 agents per event).  We ran a consistent 30% interested.  I have also included the photos from the Henry-Doorly Zoo’s Halloween Spooktacular event.  I have never seen a longer line at any event for any reason.  The day was cold and very windy and these people waited in line for 30 minutes or more for the milk software.  There were three agents working the event, Kyle Johnson, Kevin Capice, and me.  The zoo was so happy with the program they have asked us to be at all their events.  This one had a mere 18,000 people and the “big” events are this summer.  Because of milk I had the largest sales months in October and November since I became an agent and I still have over 100 “interested” leads yet to be run.  As a matter of fact, I just got off the phone with a milk lead that is a renters policy, 3 cars, umbrella, and 2 life policies.   I have many marketing lines in the water including postcards, calling services, etc.  These pale in comparison to milk when you compare return on investment.  Thanks for letting us use the milk program. 

Regards,

Dave Carbaugh

Farmers Insurance Group

Omaha, NE

Moscow, Idaho

Tom,

Mid week I was contacted by one of the officer from the local police department. She is involved in our safety fair.  There was a magic show coming back to town and she convinced them to donate 50% of the proceeds to the event.  I got to stand up in front of, I’m guessing 1500 community members and tell them about our safety fair and more  specifically the milk software. Afterwards about 20 came by  and filled out contact cards.

This June will be our 5^th event. It is now named the Officer Newbill Kid’s Safety Fair after the first police officer ever to die in the line of duty here in Moscow. He was an active participant in this event.

I will keep you posted.

Regards and happy holidays!

Jon Kimberling

Vala’s Pumpkin Patch multiple events

Saturday 9/27/08

1.M.I.L.K. event

1. Vala’s Pumpkin Patch
2. Free event
3. 30 cards filled out (30 discs)

i. 16 cards without interest

ii. 14 cards with interest

iii.46% of cards marked interest in a Farmers product

2.Wednesday 10/1/08

1. M.I.L.K. event
2. Vala’s Pumpkin Patch
3. Free event
4. 10 Cards filled out (10 discs)

i. Poorly attended event

ii. Bad location

3.Saturday 10/4/08

1. M.I.L.K. event
2. Vala’s Pumpkin Patch
3. Free event
4. 180 cards

i. 125 cards without interest (21 mine)

ii. 55 cards with interest (15 mine)

iii. 41.6% of my cards expressed interest

4. Saturday 10/11/08

1. M.I.L.K. event
2. Vala’s Pumpkin Patch
3. Free event
4. 26 cards     

5. Saturday 10/18/08

1. M.I.L.K. event
2. Vala’s Pumpkin Patch
3. Free event
4. 6 cards all requesting more information

Kim,

I will forward you another spread sheet that I am working from.  I still need to add about 500 cards to the file.  I am writing more business from these events than I can process.  It is very difficult to track in e-CMS which accounts go with which event.  I’ve been assured (can you tell I’m smiling) that the next generation of e-CMS will have an improved lead source tracking system.  I will be able to give you a general idea how much business has come from milk before the end of the month.  Touch base with me at the end of this tracking.  Thanks.

Dave Carbaugh

Roscoe Dog Park

ARIZONA FARMERS INSURANCE COMPANIES TO CONDUCT

First Ever EARS^® / m.i.l.k.^® Digital ID Event

Pet owners are urged to bring their pets and children for a FREE digital photo and FREE copy of the Home Organizer^® Software Program ($49.95 Value) featuring the m.i.l.k.^® Digital ID and EARS^® Digital ID

GOODYEAR, AZ—(November 12, 2008)—Farmers Insurance Group of Companies® invites all pet owners in and around Goodyear to bring their children and pets this Saturday, November 15, to Roscoe Dog Park.

“We want it to be the biggest m.i.l.k. / E.A.R.S. event ever,” said Farmers agent Scott Hoppa of Buckeye, Arizona. “A group of Farmers agents will man a specially-designed 36-foot Managing Information for Lost Kids (m.i.l.k.) / Electronic Animal Recovery System (EARS) mobile unit, the very first of its kind. We will photograph each pet and child and place the images on a CD-R which will be given to parents along with a copy of the Home Organizer software. Should a child or pet should go missing, the appropriate Digital ID created by Home Organizer can be forwarded to the proper authorities. The RV advertises the m.i.l.k and EARS program in pictures and words. It’s a reminder of Farmers’ commitment to keeping the kids and pets in Goodyear safe.”

What: Wag and Tag Event and Farmers E.A.R.S. and M.i.l.k program.

Where: Roscoe Dog Park, 15600 W Roeser Rd, Goodyear, AZ 85338 West of Estrella Parkway, South of MC85. This is a City sponsored event.

“All of us are committed to family safety, and want to do our part to keep children and pets as safe as possible,” Farmers agent Fabiola Arviso stated. “We are very fortunate to have the opportunity to provide this service to our community. This is one way parents can better protect their kids and pets, and with agent Scott Hoppa’s new RV unit – we’re hard to miss.”

,

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation’s third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at www.farmers.com.

November 03, 2008

Subject: FallBack Festival MILK event

Hello everyone!

We had yet another successful MILK event!  Farmers Insurance sponsored the FREE pony rides for the 2nd year at this event. 

We helped 86 families protect their children with MILK, and 42 of the 86 checked off insurance needs! Think about it…we don’t even ASK them to do that!

What if “all” you got was one household from this event…with say 2 cars, a house, umbrella, 2-4 life policies, a couple ROTH IRAs…

…and they stayed with you for say 10 years…and you got to know their family and friends…and found out where their kids went to school, and adopted that school, and got known by the teachers…who might be married to a firefighter or police officer…who would invite you into their station…who you could invite to your next MILK event to be in uniform and help out…would that day have paid off??? I think so!

Think LONG TERM impact on both your community and your business. 

Thank you for the efforts that day of:

Susanne Romo
Joaquin Lopez
Nick Kazerouni
John Lynn
William Greenwald
Tim Jarvis for getting us the Community Sponsorship money

We were in Downtown San Diego…I live in Chula Vista, about 20 miles away…and I had a few of my neighbors come up to me and thank me for being there for their kids….what better advertising than that is there!

EARS

exhausting! :0)

Pets are way harder to photograph than kids! Much more squirmier!

I had a friend take photos of the event, we were mobbed, gave away 86 CDs, 24 of which asked for follow up on insurance….once she gets me the photos I will send to you!

Susanne Romo

October 29, 2008

Hi Tom:
When we concluded our training session on Thursday, one of Glenn Smith’s new career agents came to me and asked if she could borrow some of my supplies for an upcoming m.i.l.k. event she had scheduled. Of course I let her borrow it.  She just returned it to me and told me that the training really helped her.  The event was held at a school and she gave out about 150 cd’s and received a total of 250 leads.  She has already sold the School Principal multiple policies and has been given access to the teachers.  She is starting to follow-up on her other leads.  I have copied her on this so that she can add specifics and upload some pictures.
Thanks,
Ken 

 Subject: Re: m.i.l.k. event after our training

Hi Everyone:

Justed wanted to show you the m.i.l.k. event I had this weekend at the school where my daughter attends it was an excellent weekend. I got 257 leads I’m already following up this leads. We met Ridley Thomas who is running for County Supervisor we took a picture with him. See attach pictures. I’m very excited with the m.i.l.k. program. I feel so positive about it.

Thanks

Rosalba Ramirez

National Safety Council "Family Safety Days"

1. Sunday 10/5/08
   1. M.I.L.K. event
   2. National Safety Council “Family Safety Days”
   3. $500 booth fee
   4. 76 cards

i. 50 without interest

ii. 26 with interest

iii. 34% of cards expressed interest

Dave Carbaugh

Nebraska Humane Society Dog Walk

1. Sunday 9/27/08
   1. E.A.R.S. event
   2. Nebraska Humane Society Dog Walk
   3. $1,000 booth fee
   4. 128 cards filled out (128 discs)

i. 109 cards without interest

ii. 19 cards with interest

1.  
   1. 15% of cards marked interest in a Farmers product

Dave Carbaugh