Farmers Press Release®
IMMEDIATE RELEASE Contacts: Jerry Davies
FARMERS INSURANCE TO OFFER MANAGING INFORMATION ON LOST KIDS PROGRAM AT THE
L.A. COUNTY FAIR
Farmers is also Presenting Sponsor of the
Millard Sheets Center for the Arts at Fairplex
LOS ANGELES, CA–(August 25, 2008) – Parents are invited to bring their children to the Farmers Insurance booth on weekends (Saturday and Sunday) during the L.A. County Fair September 5 through September 28 (Fair closed on Mondays and Tuesdays), and obtain information about the m.i.l.k. (Managing Information on Lost Kids) program, a digital child identification program aimed at aiding in the recovery of missing children. In the event of an emergency, the m.i.l.k. Digital ID, which consists of fingerprints and a photograph, can immediately be forwarded to local authorities and National Center for Missing and Exploited Children (NCMEC).
“Farmers is hosting the m.i.l.k. Digital ID event as part of a national effort to provide parents with personal digital safety IDs of their children in the event that their child becomes lost or missing,” explained Farmers CEO Paul N. Hopkins.
“Parents can obtain a free, standardized, high-quality digital image of their child and sign up for a free copy of the Home Organizer® software program to store their digital photo.”
“We urge all parents to visit the Farmers’ booth at the Fair to learn more about m.i.l.k. and also receive a FREE Child ID Kit compliments of Farmers. The booth will be located within FairView Farms,” said Farmers State Executive Director Bill Matlock. “The m.i.l.k Digital ID gives parents a convenient location for storing a photo and identification information on their children. The program was designed to raise awareness of child safety and provide parents with an effective tool to aid law enforcement authorities in the search for a missing child.”
For the fourth-year-in-a row, Farmers is also the Presenting Sponsor of the Millard Sheets Center for the Arts at the L.A. County Fair. The Millard Sheets
Events Press Release 2008 Press Release August 25, 2008 milk program
Center for the Arts began as the Fine Arts Program of the L.A. County Fair — art exhibitions have been an integral part of the Fair since its founding in 1922. Each year, the exhibits produced for the Fair have featured artists from not only Los Angeles, but also California, the nation, and throughout the world, and have presented contemporary as well as historical art in a variety of styles and media.
Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation’s third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at www.farmers.com.
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