Nebraska Humane Society Dog Walk

1. Sunday 9/27/08
   1. E.A.R.S. event
   2. Nebraska Humane Society Dog Walk
   3. $1,000 booth fee
   4. 128 cards filled out (128 discs)

i. 109 cards without interest

ii. 19 cards with interest

1.  
   1. 15% of cards marked interest in a Farmers product

Dave Carbaugh

September 01, 2008

Subject:  AN EARS SUCCESS STORY

One of my first MILK events was at a little community park in my
neighborhood. From that MILK event I met the community director of Baby’s R Us, who has had us into her store every month on the 2nd Sat for the past year.  I also met the Adoption Counselor of the Chula Vista Animal Shelter, took her out for coffee, talked to her about protecting the animals in the community. She invited me to attend the PetFest and Doggie Dash EARS event, which was a wonderful success… …and she invited me to talk to the manager of the local Petco for a birthday party Petco was throwing, to do my EARS booth.  I sent the EARS flyer to the Petco manager as she needed to get corporate approval before having us in. 

Once we were approved, she asked me for 500 of my EARS flyers, which she
passed out (with my picture and office info) to every client who came to the
store.  The flyers were gone faster than we expected, and more had to be
printed!  Talk about amazing advertising and endorsement!

Labor Day Sunday myself, Joaquin Lopez and Alex worked from 11 am to 3 pm at
the Eastlake Petco, ID’ing both pets and children for the PetcoEastlake’s 1
year birthday party!

One of the proudest moments in my Farmers career happened that day.  A woman
who was volunteering in another Pet-sponsored rescue booth at the event came
up and said…

“I’m a Farmers client, and I lost my home in the Deerhorn Valley Fire.
Farmers was there first, gave me money to live somewhere else, found me a
home to rent while my home is being rebuilt….I tell everyone in my neighborhood
that they need to become Farmers clients.  Many of my friends were with
(other companies) and have actually been canceled as soon as their claim was paid!

They have asked me if Farmers has canceled me, and I said no, of course
not! I love Farmers.  Farmers was there for me when I needed them.”

This was said in front of an entire crowd of people at Petco. 

At our booth, we were MOBBED as usual! Some people came up and said “You
took my dog’s photo at PetFest, it’s great to see you here too!” We are getting
known in the Chula Vista community as the company that cares! And here is the response that the manager of the Petco had for us…looks like we’ve potentially opened the door to all other Farmers agents to Petco!
BOTTOM LINE…MILK AND EARS WORKS.

Susanne Romo