Saturday 9/27/08
1.M.I.L.K. event
- Vala’s Pumpkin Patch
- Free event
- 30 cards filled out (30 discs)
i. 16 cards without interest
ii. 14 cards with interest
iii.46% of cards marked interest in a Farmers product
2.Wednesday 10/1/08
- M.I.L.K. event
- Vala’s Pumpkin Patch
- Free event
- 10 Cards filled out (10 discs)
i. Poorly attended event
ii. Bad location
3.Saturday 10/4/08
- M.I.L.K. event
- Vala’s Pumpkin Patch
- Free event
- 180 cards
i. 125 cards without interest (21 mine)
ii. 55 cards with interest (15 mine)
iii. 41.6% of my cards expressed interest
4. Saturday 10/11/08
- M.I.L.K. event
- Vala’s Pumpkin Patch
- Free event
- 26 cards
5. Saturday 10/18/08
- M.I.L.K. event
- Vala’s Pumpkin Patch
- Free event
- 6 cards all requesting more information
Kim,
I will forward you another spread sheet that I am working from. I still need to add about 500 cards to the file. I am writing more business from these events than I can process. It is very difficult to track in e-CMS which accounts go with which event. I’ve been assured (can you tell I’m smiling) that the next generation of e-CMS will have an improved lead source tracking system. I will be able to give you a general idea how much business has come from milk before the end of the month. Touch base with me at the end of this tracking. Thanks.
Dave Carbaugh
