Tom,
Here is my list of leads from this falls milk/ears events. This would be 1/3 to 1/5 of the total leads from each event (3-5 agents per event). We ran a consistent 30% interested. I have also included the photos from the Henry-Doorly Zoo’s Halloween Spooktacular event. I have never seen a longer line at any event for any reason. The day was cold and very windy and these people waited in line for 30 minutes or more for the milk software. There were three agents working the event, Kyle Johnson, Kevin Capice, and me. The zoo was so happy with the program they have asked us to be at all their events. This one had a mere 18,000 people and the “big” events are this summer. Because of milk I had the largest sales months in October and November since I became an agent and I still have over 100 “interested” leads yet to be run. As a matter of fact, I just got off the phone with a milk lead that is a renters policy, 3 cars, umbrella, and 2 life policies. I have many marketing lines in the water including postcards, calling services, etc. These pale in comparison to milk when you compare return on investment. Thanks for letting us use the milk program.
Regards,
Dave Carbaugh
Farmers Insurance Group
Omaha, NE
